How to package "skinny"
I'll be the first to admit I not much for dieting as you probably guessed from reading last week "Beer Profits Drop Could it be the Packaging?". I do watch my weight, exercise daily and try to eat well balanced nutritious meals, But I'm still tempted though by products that say thin, slim, low calorie or even diet (yikes) on the package hoping to find a product that actually tastes good or resembles the real thing. I found a fun and interesting product while researching for this article "Skinny Cow, chocolate fudge ice cream bars." Sounds great and delicious too bad its only available in the UK. Outside of the obvious diet products, I did manage to find Skinny Water(r), Skinny Natural Corn Chips, Skinny Root Beer and a whole host of "skinny" hair care products, some sound good enough to eat (almost). Companies like Weight Watchers and Jenny Craig have traded in this space for quite a while very successfully. Versions of their packaged products now are in almost every supermarket. It takes the temptation out of overeating when everything is prepared and with a limited caloric intake. Entire new brands of packaged meals like Lean Cuisine and Healthy Choice have evolved around our concerns to watch our weight yet eat delicious foods.
If you remember back in November, I wrote "Food Packaging Trend ? 100 Calorie Snacks; Smart or Stupid?" about the host of new 100 calories snack products that tempt us to regulate our snacking and still feel like we are having a treat. Companies such as McDonalds and other fast food read more
